It is obvious that a website’s UI is the key to boosting sales and revenue; even the best products won’t sell as well as they could if your UI interface doesn’t draw customers in. These UI trends, used by the top companies in the world as well as newly-launched enterprises, can help to boost a website’s revenue.

1. Colour psychology. It has long been known that the colours we see can affect our decision-making and so boost revenue for businesses; some bold colours (as long as they are well balanced with more subtle shades) can do wonders for a UI.
2. This trend was only brought into the mainstream relatively recently, but has quickly become a fixture of many eCommerce websites; chatbots allow for a customer’s concerns or questions to be answered 24/7, and so provide obvious benefits to sales.
3. Checkout innovations. Fast checkouts and support for lots of payment methods make purchases easier and encourage customers both to buy products and to return to a site, boosting sales.
4. Personalised experiences. Suggesting products to customers based on their previous browsing activities can help to match them with the best products for them, and thus make them more likely to turn to that site again in the future.
5. Micro animations. These are (as you might expect) smaller changes to make to a UI than some of the others listed, but can have great effects, as they make a website stand out to customers.

These are five of the most common trends at the moment in UI development, and are used to drive up sales and revenue through their impact on the customer experience.

Source: www.customerthink.com