Is UX Design Dead yet?

    Today, the UX landscape as we know it, is beginning to change, in no small part due to COVID. Remote jobs keep increasing, resulting in a bigger flexibility and diversity at the job level.

    In the same spirit, the future of user experience is set for great changes: self-taught machines may soon be able to repeat 1000 times faster and produce considerably more variety than humans have ever processed. In such a scenario, UX design education and training will need to evolve in the next ten to twenty years.

    A lot of studies demonstrate that engineering performance will step forward and that UX designers will collaborate closely with technical architects eclipsing the current marketing-driven/business agenda that is at the heart of decision-making.

    In the future, UX professionals need to be aware that they should not be limited to UX, which machines may replace one day. On the contrary, they need to associate with product managers and engineers to re imagine product experiences. Indeed, understanding the user is not enough nowadays: a designer needs to be familiar with business operation and technological innovations.

    Three criteria must be met for a product to be effective:

    Achieve business goals, bring values to users, technogically feasable.

    Source: www.prototypr.io

                                                                                                                                             Technologically feasible.