The Covid-19 pandemic had an important impact on consumers’ habits by accelerating the shift from physical to e-commerce. Today, the percentage of consumers who buy more than 50% or more of their total shopping online has increased dramatically in the three largest e-commerce markets in Europe: France, Germany and the UK

Coronavirus: growth lever for e-commerce

This large-scale health crisis has had a major impact on traditional European retailers. Multiple measures such as  social distancing, containment were put in place by various governments to combat the spread of the virus. As a result, a lot of consumers were hindered or even excluded from going to stores. But as the spread of the virus begin to slow down, will consumer habits remain the same?

E-commerce would maintain its growth after the health crisis

With the increasing popularity of e-commerce sites, more and more people are turning to online shopping. This increase in online shopping can be attributed to several factors. Websites have become more user-friendly for customers. As a result, the confidence of Internet users has improved, with a better experience on the websites they visit.       

No more queuing at the checkout, no need to go to shopping areas that are often crowded or with hard to find parking spaces. We can receive in one click and very quickly (the next day with Amazon, widely used in France) our purchases. Returns are also simplified for even more flexibility.

Experts predict that the impact of the coronavirus will not only be a short-term boost for e-commerce in France, but will remain there even after Covid-19. Indeed, people may have become accustomed to the convenience and comfort offered by home ordering and delivery, as well as contactless online payments, which may lead to a permanent change in behavior in favor of e-commerce purchases.

With the advancement of technology, e-commerce seems to have fully integrated itself into the new habits of consumers, improving their shopping experience and creating a lasting relationship with them.

Source: www.oberlo.fr